How Gen Z Shops Through Instagram
Gen Z isn’t just browsing Instagram — they’re buying. With a huge percentage using social media as their top source of shopping inspiration, brands can no longer afford to treat Instagram as just a content platform.
Gen Z: The Social Shopping Generation
Gen Z is transforming Instagram into a new kind of marketplace. Discover the trends behind their behavior and how Shopeaks helps brands turn likes into loyal customers.
Say goodbye to the Instagram of just catching up with friends or chasing trends — and hello to a new era of product discovery. Gen Z shops where they scroll. It’s where brand engagement happens, decisions are made, and purchases are completed — all in a matter of minutes.
They’re influenced by aesthetic feeds, authentic UGC, and seamless shopping experiences.
What Gen Z Wants from Brands:
For Gen Z, a seamless experience isn’t a luxury — it’s a necessity. Any disruption, and they move on instantly. They want:
- Instant gratification
- Mobile-first, frictionless shopping
- Personalization
- Authentic content over polished ads
Where Shopeaks Comes In
Shopeaks bridges the gap between discovery and purchase with tools designed for how Gen Z shops today:
- One-click checkout from any post or story
- AI-powered personalization for tailored product recommendations
- Seamless social integration that keeps the shopper on Instagram
- Smart analytics so brands know what’s actually converting
If your Instagram strategy ends with posting — you’re missing the sale. Shopeaks turns your social content into a real-time storefront Gen Z loves to shop from.
Ready to convert your followers into customers?
Start using Shopeaks — where social meets commerce.
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Your homepage is killing your best traffic. And the wild part? Brands are spending MORE on ads… and converting LESS than ever. 74% of Ecommerce traffic now starts on social media. But we still dump those visitors onto a homepage built for 2016 shoppers.
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Most people buy online through influencers on Instagram and TikTok but brands make the purchase process far too complicated. Mobile shoppers decide in seconds, and brands lose easy sales because the path from influencer → checkout is cluttered with unnecessary steps. Top Shopify brands fix this by making the tap → buy flow instant, turning influencers into real revenue channels rather than just awareness. Once brands remove the friction, influencer traffic becomes predictable and scalable.
Ready to
own the feed?
Start turning social moments into measurable results today with Shopeaks.
