The variable your ad account never tests
One link points at two destinations. The same traffic splits between them at the moment of the click, and once the numbers hold up, everyone goes to the one that made more money.
Point a single link at both. The split happens the moment each shopper clicks.
Same campaign, same audience, same budget, same hour. Nothing else moves.
Once the result holds up, routing shifts on its own. Nothing to pause and nothing to rebuild.
Paid, email, SMS, creator links, bio links. If it carries a link, it carries a test.
The largest untested variable in your ad account
Creative gets tested constantly. Audiences, bids, and placements get tested constantly. The destination behind the click usually gets picked once and left alone, which makes it the one place where real money sits unexamined.
Ads Plus puts two destinations behind one link and splits the same traffic between them in real time. Same campaign, same audience, same day, so the difference in the numbers comes from the destination and nothing else.
A comparison you can actually trust
Running two campaigns to two destinations tells you almost nothing. Budgets pace differently, audiences overlap, delivery shifts by the hour, and by the time the numbers land you cannot separate the destination from the noise.
Splitting one link removes all of it. Every shopper enters the same funnel and gets sent one way or the other at the moment of the click.
TrafficIQ calls the winner and keeps optimizing
TrafficIQ watches the test as it builds and shifts routing once the result holds up, at roughly a thousand clicks and fifteen purchases.
It weighs conversion rate together with average order value, because a destination that wins on clicks and loses on order value has not won anything. From that point on, every click goes to the destination producing the most profitable outcome, and routing keeps adjusting as shopper behavior shifts.
What you see while it runs
- Clicks and click-through rate on each destination.
- Cart additions, and how far each side gets down the funnel.
- Transactions, conversion rate, and average order value, side by side.
- Which destination is ahead, and how much confidence the result carries so far.
Where brands put it to work
The first test most brands run, and the one that usually ends the debate.
Different opening product, different recommendation logic, same traffic.
Split a single send and let the list tell you which destination it prefers.
Find out what a creator's audience responds to before scaling the spend.
The rest of the platform
Life after going dynamic
"Shopeaks turned engagement into real revenue for our beauty brand!"
+95%
Increase in revenue
"Shopeaks made shopping from Instagram and TikTok effortless!"
+380%
Increase in Conversion Rate
"Shopeaks made shopping from Instagram and TikTok effortless!"
85%
Growth in first-time purchases
"Shopeaks completely changed how we sell on social media."
2.5x
Increase in conversion rates
Ideas for growing on every channel
Performance Max automated everything before the click. Feeds, audiences, placements, bids. The destination is the one thing Google left in your hands, and most brands are wasting it. Here is how the post-click experience became the last real PMax lever.
AI agents are changing how shoppers find products. The guides cover discovery and payments and skip the moment that decides the sale. Here is what agentic commerce changes after the click, and how Shopify brands get ready this quarter.
No. The split happens after the click, so the ad platform sees one link and one destination. Your campaign structure, learning phase, and optimization stay exactly as they are.
Yes. Anywhere you can place a link you can place a test, including email campaigns, SMS, creator links, and your bio link.
Ads Plus tests where the click lands. You give one link two destinations and the same traffic gets split between them in real time. Your ad, your audience, and your budget stay untouched, so the destination is the only thing being measured.
TrafficIQ is the engine behind Ads Plus. It reads the results of a live test as they come in, weighs conversion rate together with average order value, and routes traffic toward the destination producing the most profitable outcome. It keeps optimizing after the winner is called, so routing follows how shoppers actually behave over time.
That depends on volume. A result holds up at roughly a thousand clicks and fifteen purchases, so a campaign spending steadily usually gets there within days. Low traffic takes longer, and calling a winner early is how brands end up with a number they cannot repeat.
Traffic routes to it automatically. Nothing to pause, duplicate, or rebuild, and the link you already gave the ad platform keeps working.
