MiaMily grows its Google Shopping conversion rate 4x with Shopeaks
MiaMily, a premium family travel gear brand selling in the US and Europe, watched its Google Shopping conversion rate grow roughly 4x in the first month with Shopeaks, measured by MiaMily's own team on their own analytics. The lift outpaced the growth the site saw overall in the same period, and today 7 in 10 purchases through Shopeaks start on Google Shopping.
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4x
Conversion rate on Google Shopping
~4x
Monthly orders from the bio link with Shop the Feed
67%
First-time customers via Shopeaks
About MiaMily
Ask any parent about the hardest part of traveling with small children and they will describe the airport. The long walks between terminals, the tired legs, the stroller that has to be checked, the meltdown at gate 42. MiaMily exists for exactly that moment. The team designs premium travel gear for families, led by its patented ride-on carry-on, a full-size suitcase with a built-in seat that a child can ride through the airport. What used to be the most stressful hour of a family trip becomes a game. Parents move through the airport calm and hands-free, kids arrive at the gate smiling, and the gear grows with the child for years. Quality is MiaMily's whole identity, backed by thousands of five-star reviews from parents who now travel the world with their kids instead of despite them.
The Challenge: High-Consideration Shoppers and Interrupted Intent
Parents research MiaMily the way they research anything for their kids, carefully and thoroughly. But parents are still parents. One moment they are deep in reviews and ready to buy, and the next moment life pulls them away and the tab disappears among a dozen others. Intent switches on and off all day.
Nowhere was that clearer than on Google Shopping, where high-intent searches landed on a static page, and every one of those interrupted moments was a sale waiting for the right way back in. When intent lit up again, the next click landed on a generic page, and the deliberation started over from zero.
The Solution: A Personalized Post-Click Experience on Every Surface
MiaMily added Shopeaks so that the next click lands somewhere personal. The rollout went the way a careful team works, one surface at a time. First the Instant Store and Shop the Feed, then Google Shopping, then Meta Commerce.
Now, when a parent comes back, the click opens a dynamic purchase experience with the exact products, offers, and layout for that shopper, across paid, organic, influencers, and email. The deliberation does not restart. It picks up right where the parent left off.
Shopeaks' Shop the Feed has been a huge improvement over our previous Instagram bio experience, generating nearly 4x the monthly order volume compared to our previous Linktree bio link.
Cecilia Tsai
Founder, MiaMily
The Results: 4x the Conversion Rate on Google Shopping, Measured by MiaMily's Own Team
The numbers that carry this story come from MiaMily's own analytics, with the same definition on both sides of the comparison. Google Shopping's conversion rate grew roughly 4x in the first month with Shopeaks. The team also ran the honest check most case studies skip: the site's overall conversion rate grew about 2.8x in the same period, so part of the lift was market-wide. Google Shopping's 4x outpaced it, a real incremental effect on top of the baseline.
The pattern repeated in the bio link. Shop the Feed replaced MiaMily's Linktree and now generates nearly 4x the monthly order volume of the old link, from the exact slot in the profile. And the dynamic stores kept bringing MiaMily new faces: 67% of purchases through Shopeaks came from shoppers buying from the brand for the first time.
The results have given us real confidence that Shopeaks is helping us convert high-intent shoppers more effectively.
Cecilia Tsai
Founder, MiaMily
MiaMily puts family first in its products, Shopeaks does the same for the click.
Frequently Asked Questions
What is dynamic eCommerce?
Dynamic eCommerce means the store adapts to the shopper instead of showing everyone the same page. Shopeaks builds the purchase experience in real time around each click, with the right products, offers, and layout, on the brand's own domain and through its own Shopify checkout.
Which brands is Shopeaks a good fit for?
Shopify brands that drive real traffic from ads, content, or creators and want more of that traffic to convert. It runs across fashion, beauty, footwear, home, and family gear, and as MiaMily shows, it works for high-consideration premium products, not only impulse buys.
Why should the post-click experience match the reason for the click?
A shopper clicks because something specific caught them: a product, a look, an offer. When the next page ignores that reason, the deliberation starts over. When it opens with the exact thing that earned the click, the path to purchase gets shorter. That gap is where MiaMily's Google Shopping conversion rate grew roughly 4x.
How were MiaMily's results measured?
By MiaMily's own team, on their own analytics, using the same conversion-rate definition before and after Shopeaks. Google Shopping's conversion rate grew roughly 4x in the first month with Shopeaks, a lift that outpaced the 2.8x rise the site saw overall in the same period.
Why use Shopeaks for Google campaigns?
Google Shopping sends high-intent shoppers to static pages. Shopeaks turns that click into a dynamic Instant Store built around the exact product they searched for. For MiaMily, that switch grew the Google Shopping conversion rate roughly 4x, and 7 in 10 purchases through Shopeaks now start there.
Does Shopeaks replace the link in bio too?
Yes. Shop the Feed is a shoppable storefront that lives in the bio link. For MiaMily it replaced Linktree and now generates nearly 4x the monthly order volume of the previous link, from the same slot in the profile.
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