Promise Cosmetics grows its conversion rate 4x with creator-branded dynamic stores
Promise Cosmetics, the international skincare brand built on the promise of "we see you", ran a high-budget Meta collab-ads campaign with dozens of leading beauty creators, sending every collab ad into a dynamic store branded to that creator. Since the campaign, overall conversion through Shopeaks runs at four times its pre-campaign level, with the creator stores converting over 80% higher than traffic landing on the brand's own site.
4x
Overall conversion rate vs. before the creator campaign
+80%
Higher conversion in creator stores vs. the brand site
30x
Campaign scale, with conversion improving
About Promise Cosmetics
Promise Cosmetics is built on a promise: we see you. The team does not see just skin, it sees the woman behind it, exactly as she is. Behind that philosophy, which they call Perfectly Imperfect, stand 30 years of professional experience in developing cosmetics and years of daily conversations with the women who use them. The result is skincare created with empathy and emotional intelligence that delivers real results, not to reinvent anyone, but to help every woman feel at home in her own skin, every single day. Today that promise reaches women internationally, with dedicated storefronts serving shoppers in the US and beyond alongside the brand's home market.
The Challenge: A Big Creator Bet Needed a Destination Worthy of It
The brand decided to go big on creators: a high-budget Meta campaign built on collab ads with dozens of the leading creators in beauty and skincare. The content was there, the budgets were there, the creators were there. The open question was the destination. Send that traffic to a generic site page and the whole premise collapses, a shopper who clicked because of a specific creator lands somewhere that has nothing to do with her.
The Solution: A Dynamic Store Branded to Every Creator
With Shopeaks, every collab ad opens into a dynamic Instant Store branded to that exact creator: her look, her routine, her picks, on the brand's own domain and checkout. Not one landing page for the whole campaign, a personal storefront per creator, generated dynamically, with no manual setup per ad. The same engine runs behind the rest of the funnel too, and the link in bio became a dynamic storefront with Shop the Feed, so organic traffic lands shopping-ready as well.
The Results: 4x the Conversion Rate, 80% Above the Site
The cleanest way to read the campaign is before and after. Before the creator push, the account's overall conversion through Shopeaks sat at a quarter of where it is now; since the campaign, it runs at four times that pre-campaign level, month after month. The comparison inside the campaign is just as sharp: content clicks landing on the brand's own site against creator clicks landing in the branded dynamic stores, and the creator stores converted more than 80% higher, with carts around 5% larger.
Scale did not cost efficiency either. As the campaign ramped, traffic to the creator stores grew more than 30x from one month to the next, with conversion on those stores improving instead of eroding. Today, 60% of purchases through Shopeaks start in creator content, and the link in bio converts organic followers at up to 17%.
The team did not change what makes the brand great. Same promise, same creators, same community, now across markets. They gave every creator a store of her own, and attention started converting like intent.
Frequently Asked Questions
What are collab ads with dynamic creator stores?
Collab ads run through a creator's handle on Meta. With Shopeaks, each one opens into a dynamic Instant Store branded to that creator, her look and her picks, on the brand's own domain and checkout. For Promise, those stores converted over 80% higher than traffic landing on the brand site.
What is dynamic eCommerce?
Dynamic eCommerce means the store adapts to the shopper instead of showing everyone the same page. Shopeaks builds the purchase experience in real time around each click, with the right products, offers, and layout, on the brand's own domain and through its own Shopify checkout.
Can creator content actually drive sales, not just reach?
Yes, when every piece of creator content opens into a store built around it. For Promise, 60% of purchases through Shopeaks start in creator content, attention that used to end at the caption now ends at checkout.
Can a link in bio really work as a sales channel?
Yes, when it stops being a static link. Shop the Feed turns the link in bio into a dynamic storefront built from the brand's own content, so organic followers land shopping-ready. For the brand, that traffic converted at up to 17%.
Which brands is Shopeaks a good fit for?
Shopify brands that drive real traffic from ads, content, or creators and want more of that traffic to convert. Content-led international beauty brands like Promise are a natural fit, and the same engine runs across fashion, footwear, home, and family gear.
How does AI fit into a modern eCommerce stack?
On the pre-click side, AI already writes, targets, and optimizes the ads. Shopeaks puts AI on the post-click side: it reads the context of each click and builds the store around it, which products to lead with, what to pair them with, and which offer and layout fit this shopper, then keeps learning from what converts.
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