VIBAe doubles its ROAS on Meta with Shopeaks
VIBAe, a handcrafted footwear brand made in Portugal and sold worldwide, doubled its ROAS on Meta and doubled its conversion rate against collection pages on the same ads and the same traffic, with a 28% higher average cart, after moving its post-click experience to Shopeaks.
.jpeg)
2x
Conversion rate vs collection pages
+28%
Higher average cart
55%
First-time customers via Shopeaks
About VIBAe
VIBAe makes footwear the way footwear used to be made, by hand, in Portugal, from premium leather and natural materials. The design philosophy is minimalist and ergonomic: thin flexible soles, a wide toebox, shoes that let the foot move the way it was built to. The team has grown VIBAe into a brand sold worldwide on the strength of the product itself, with a loyal customer base that treats a pair of VIBAe as a considered purchase, not an impulse buy. Their paid program on Meta reflects the same standard, strong creative and a clear brand voice that earns real attention and real traffic.
The Challenge: Strong Creative, a Static Post-Click Experience
VIBAe's ads were doing their job. The creative earned the click. The question was whether the moment after the click matched the standard of everything before it, because that traffic landed on collection pages that treated every shopper the same.
.jpeg)
The Solution: A Dynamic Purchase Experience, from the Meta Catalog to the Instant Store
VIBAe started inside the Meta catalog, where Shopeaks turned the static catalog into a dynamic, personal purchase experience. Then the team went further and connected the Instant Store to their creative-led ads, so the click opens a post-click experience built around the product in the ad and the shopper who clicked it.
The Results: 2x ROAS, 2x Conversion Rate, and a 28% Higher Average Cart
The catalog move showed up first: ROAS doubled from one month to the next on the same media. The Instant Store move was measured the cleanest way possible, on the same ads and the same traffic against their collection pages. Conversion doubled, and the average cart grew by 28%. Same audience, same creative, same spend. The only thing that changed was where the click lands. And the dynamic stores did more than convert: 55% of purchases through Shopeaks came from shoppers buying from VIBAe for the first time.
VIBAe proved the post-click thesis on their own numbers. When a team this strong stops sending hard-earned traffic to a one-size-fits-all page, the same shoppers buy more often and spend more when they do. AI can win the click. The brands winning right now own what happens next.
Frequently Asked Questions
What is dynamic eCommerce?
Dynamic eCommerce means the store adapts to the shopper instead of showing everyone the same page. Shopeaks builds the purchase experience in real time around each click, with the right products, offers, and layout, on the brand's own domain and through its own Shopify checkout.
Which brands is Shopeaks a good fit for?
Shopify brands that drive real traffic from ads, content, or creators and want more of that traffic to convert. It runs across fashion, beauty, footwear, home, and family gear, and as VIBAe shows, it works for considered premium purchases, not only impulse buys.
Does Shopeaks work for Meta campaigns?
Yes. Shopeaks turns the Meta catalog into a dynamic purchase experience and connects the Instant Store to creative-led ads, so the click opens a store built around the product in the ad. For VIBAe, the catalog move alone doubled ROAS from one month to the next on the same media.
Why should the post-click experience match the reason for the click?
A shopper clicks because something specific caught them: a product, a look, an offer. When the next page ignores that reason, the deliberation starts over. When it opens with the exact thing that earned the click, the path to purchase gets shorter. VIBAe measured that gap on the same ads and the same traffic: conversion doubled against their collection pages, and the average cart grew 28%.
Can ROAS improve without changing the ads or the spend?
That is exactly what VIBAe's numbers show. Same audience, same creative, same spend. The only thing that changed was where the click lands, and ROAS doubled month over month. The post-click experience is the part of the funnel most brands have not optimized yet.
How does AI fit into a modern eCommerce stack?
On the pre-click side, AI already writes, targets, and optimizes the ads. Shopeaks puts AI on the post-click side: it reads the context of each click and builds the store around it, then keeps learning from what converts.
Ready to
make your store dynamic?
Give every click a destination built around the shopper who made it.
